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BlizzCon 2019 Ticket Reselling through AXS
09/5/2019 em 16:45
The second wave of official ticket sales for BlizzCon 2019 ended yesterday, but astute fans quickly discovered that AXS allows not only allows the transfer of tickets from one individual to another, but also
reselling the tickets they just bought
... with a few extra fees tacked on!
Although this might seem like a great way to easily offload spare tickets, or have a chance at attending the convention, it may not be as good a deal as it seems. While the resale is anonymous, automatic, and condoned through AXS, the pricing is not so strictly controlled - sellers are allowed to literally name their own price, with predictably hilarious results.
Still, not everyone is looking to gouge and some tickets are being listed near the base price, but therein lie extra fees courtesy of AXS.
Many buyers in a rush to get their tickets before they sold out never noticed that the original tickets were sold with a 5.25% web convenience fee for regular tickets and 3.94% on Portal Passes. This means a $229 ticket actually cost $241.02, and a $550 Portal Pass actually cost $571.65. While this kind of a surcharge is to be expected for virtually all online ticket sales, it's still a
misleading given the announced price of $229 and considering AXS was the sole ticket seller - they might as well have just said the tickets would cost $241 and $571 respectively.
To be clear, this type of convenience fee is quite common, expected, and should not evoke outrage - BlizzCon 2018 tickets were similarly announced for $199, but actually sold for $214. It is only relevant due to the additional calculations below.
While resellers can name their own price, an extra 22.5% reselling fee is tacked on for the buyer. This means reselling a ticket for the original price of $229 actually costs the buyer $279.38.
The seller is also charged a 7.5% selling fee taken from their listed price. This means that listing a ticket for resale at the original price of $229 only nets them $211.825, or $29.20 short of what they originally paid (with the web fee).
So in order to simply break even on the originally listed price of
($241.02 paid), a reseller would need to list their ticket for $260.56 (to cover the 7.5% seller fee), which would actually cost the buyer
(with the 22.5% reselling fee), equating to a combined
on the originally listed ticket price.
As of right now, the service is still available and Blizzard has yet to weigh in on the matter, though they've never taken a very hard stance on the reselling of tickets in the past, and this is happening through their own distributor. Websites such as
Want to Blizzcon
have also existed in various forms for many years now, and due to supporting resale at face value may even offer a better deal for buyers trying to avoid additional fees, though at the cost of losing automation and anonymity.
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